SEO Fundamentals – Part 2

Are you ready for the second part of our basic SEO fundamentals tutorial? If you missed the first part, be sure to check that out! Step 5: Use clean URLs The most important thing here is that you use “speaking” URLs. So-called speaking URLs consist of readable words or keywords instead of long ID numbers or cryptic characters. The advantage from an SEO point of view are higher click rates within the Google results, which describe quite exactly what awaits the searcher on the website. To successfully run search engine…

Read More

SEO Fundamentals – Part 1

SEO or search engine optimization refers to measures aimed at placing the content of your website at the top positions in the organic and thus unpaid search engine ranking of various search engines such as Google. To explain this SEO definition we made a small video: Step 1: Ensure safety In the meantime, websites with SSL encryption have become a fixed standard that must also be observed for the topic of search engine optimization. People also take this for granted. A page with SSL certificate clearly says something about the…

Read More