For Immediate Release
Los Angeles – July 2, 2012 – Downtown Film Festival L.A. (DFFLA), a nonprofit arts organization showcasing emerging film talent in the Film Capital of the World, has become the first festival to use the popular crowd-sourcing app, Tugg (http://www.tugg.com/).
Introduced earlier this year to the consumer marketplace, Tugg allows friends to use their social networks to book screenings at local theater chains of the films of their choice, including arthouse, foreign and vintage films not usually shown by major theater chains. DFFLA worked closely with Tugg and the filmmakers of “Heathens and Thieves, ” a new narrative feature film having its Los Angeles premiere at DFFLA, to adapt the business model to a film festival context.
Both the film festival and the filmmakers promoted the movie in order to achieve the necessary advance ticket buy to lock-in the screening, on Wed, July 11, 7:30 pm at Regal Cinemas L.A. Live in Los Angeles. Revenues from advance ticket sales and day-of box office will be split between the festival and the filmmakers.
“We’re all about introducing new ways for filmmakers to finance, market and distribute their films using new Internet-based applications and other tools and technology,” said Peg Ellithorpe, DFFLA’s Social Media Director. “Our experiment with Tugg has demonstrated that film festivals can be the perfect platform for innovating with new business models.”
The 2012 Downtown Film Festivla L.A. will be held July 6-13.
Full Events Listing:
To purchase tickets for HEATHENS &B THIEVES via TUGG.com: